Yvon Chouinard is best known for his outdoor-clothing manufacturing company—Patagonia.  He has skied Andean volcanoes, made first descents on Montana rivers, pioneered Baja surf breaks, and put up new climbs everywhere from Patagonia’s Fitzroy to Yosemite’s El Capitan. His passions carried over into business success and environmental commitment. After reinventing mountaineering hardware in the 1960s, Chouinard started Patagonia and now donates 1 percent of sales—or 10 percent of net profits, whichever is more—to grassroots environmental organizations.  In little over a decade, this has amounted to more than $15 million.  In 2001, Chouinard co-founded 1% for the Planet, a nonprofit encouraging other companies to follow in Patagonia’s philanthropic footsteps.